It’s easy for the web designers to get caught up with the lingo of website design, so before we get too far into this, rest assured we’re not going to focus on the ‘technical’ mumbo jumbo of java script and metadata and how Ruby on Rails is so...
I always ask clients who their target demographic is. Even when someone’s not my client, but is a business owner, I’ll often use this as an ice breaker question. It helps me understand so much not only about that person’s business, but about that...
So what’s the difference between Branding, Marketing and Advertising, and where does your business start? Here’s what dictionary.com has to say: Branding: Distinguishing by a distinctive characteristic. Marketing: The total activities involved in the transfer of a...
So I know this sounds obvious and may even seem like a trivial topic, but no kidding in real life this just happened to me: I need to do business with a local business (not a want, not a “wouldn’t-it-be-nice”, but for the sake of the condition of my...
What-the-slurpee is a conversion rate and why should you as a business owner care? Well, a conversion rate is the percentage of users who take a certain action when visiting your site. A ‘conversion’ could be requesting a quote, joining your mailing list,...
