The numbers that matter

It’s easy¬†to get excited when numbers are growing: My Facebook likes are up, my email list is growing, I have X number of new twitter followers and Google Analytics said that I had a 10 percent increase in website traffic this week, but let’s focus on the...

The first 4 seconds

We’re told that a first impression is made in the first 4 seconds – why would we think business is any different? If you’re not already aware, let me make it blatantly obvious: 99% of the time the first impression of your business is online....