5 Ways to Increase Social Media Interaction:
1) Ask a Question: By default, when we hear a question, we answer it to ourselves. Gotta love human nature. A user is more likely to reply to a question than a comment to a comment since the answer to the question has already popped into our minds. Instead of...
Marketing, Branding and Ads, Oh My!
So what’s the difference between Branding, Marketing and Advertising, and where does your business start? Here’s what dictionary.com has to say: Branding: Distinguishing by a distinctive characteristic. Marketing: The total activities involved in the transfer of a...
Are Your Store Hours on your Website?
So I know this sounds obvious and may even seem like a trivial topic, but no kidding in real life this just happened to me: I need to do business with a local business (not a want, not a "wouldn't-it-be-nice", but for the sake of the condition of my property need)....
Why Should I care about increasing my website conversion rate?
What-the-slurpee is a conversion rate and why should you as a business owner care? Well, a conversion rate is the percentage of users who take a certain action when visiting your site. A 'conversion' could be requesting a quote, joining your mailing list, making an...
Using Social Media to drive traffic to your website
A common question we often get asked is "How do we drive more traffic to our website?" This is a great question, and you've probably guessed the answer comes from properly using Social Media. However, the answer to this question really comes in 2 parts, and so we've...