Advertising is getting the word out about your Branding and Marketing while letting clients know about your products and services. Advertising is probably what most people understand as promoting your business (usually something you've paid for). Not sure where to...

Your Branding is determining what makes your business or organization unique from others like it.  How do customers or clients experience your business in the market?  That's Marketing. Simply put, marketing is how you represent yourself in the market.  This should...

Much can be said for Branding, Marketing and Advertising, and I think the worst mistake we can make is assuming these are all the same. Here's how I see it: Branding: What makes your business or organization unique in your industry?  (Why would someone drive past the...