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The 2 Ships…
While listening to Seth Godin recently, a thought rang true with me about an important distinction to be made as a business owner: Are you an Entrepreneur or a Freelancer? The Freelancer Ship: Freelancers are hired for work they do themselves. They are the identity...
How Does Facebook determine who sees my business posts?
Ever notice that when you make a post on your business page, the number of people who see the post is often less than the number of people who like you page? Here's why: Facebook's goal is to show users the information that they'll most enjoy seeing. (Unlike Twitter...
Which Social Media Sites are best for your business?
With so many options available and everyone's time at a premium, most businesses want to be sure they're focussing what time they do have available to the network that is going to generate the most conversions for their business (that conversion might be website...