How Does Facebook determine who sees my business posts?
Ever notice that when you make a post on your business page, the number of people who see the post is often less than the number of people who like you page? Here's why: Facebook's goal is to show users the information that they'll most enjoy seeing. (Unlike Twitter...
Which Social Media Sites are best for your business?
With so many options available and everyone's time at a premium, most businesses want to be sure they're focussing what time they do have available to the network that is going to generate the most conversions for their business (that conversion might be website...
It All ‘Ads’ Up
Advertising is getting the word out about your Branding and Marketing while letting clients know about your products and services. Advertising is probably what most people understand as promoting your business (usually something you've paid for). Not sure where to...
To Market, To Market…
Your Branding is determining what makes your business or organization unique from others like it. How do customers or clients experience your business in the market? That's Marketing. Simply put, marketing is how you represent yourself in the market. This should...
How hot is your Branding?
Much can be said for Branding, Marketing and Advertising, and I think the worst mistake we can make is assuming these are all the same. Here's how I see it: Branding: What makes your business or organization unique in your industry? (Why would someone drive past the...
The first 4 seconds
We're told that a first impression is made in the first 4 seconds - why would we think business is any different? If you're not already aware, let me make it blatantly obvious: 99% of the time the first impression of your business is online. Potential customers and...
How do I use #Hashtags?
By Adam McLaughlin So this is one of the most common questions I'm getting right now, something like 'What is a Hashtag?', 'How do you use a hashtag?' or 'Where is the library of all of the possible hashtags so I can pick one to use?' (true story), and since Facebook...
10 things to do right now!
... if you haven't done these in the last 90 days, now might be the right time... 1) Change, update or move something on your website's home page 2) Write a blog entry 3) Backup your devices (Hard drive, tablet, mobile phone, etc.) 4) Schedule something every day next...
5 Website Terms Every Business Owner Should Know
It's easy for the web designers to get caught up with the lingo of website design, so before we get too far into this, rest assured we're not going to focus on the 'technical' mumbo jumbo of java script and metadata and how Ruby on Rails is so much better than PHP....
How do I choose my target audience?
I always ask clients who their target demographic is. Even when someone's not my client, but is a business owner, I'll often use this as an ice breaker question. It helps me understand so much not only about that person's business, but about that person, and when...