by Adam | Online Marketing
Whether you’re having a website built for the first time, or refreshing your business’ current website, here are a few question you’ll want to ask your website designer / developer :(Side note: if you’re not sure the difference between a...
by Adam | Online Marketing
One of the most common things I hear from aspiring entrepreneurs is “Here’s what I’m good at, but there’s someone else already doing that.” Yep, get over it. Here are a couple of variations, and how I think you can get past the idea that...
by Adam | Online Marketing
Pull out your phone and send yourself a text message with the answer to this question: What makes your clients drive past your competition to do business with you? This question rules out convenience and also the standard “Our Service” answer that I get...
by Adam | Online Marketing
While listening to Seth Godin recently, a thought rang true with me about an important distinction to be made as a business owner: Are you an Entrepreneur or a Freelancer? The Freelancer Ship: Freelancers are hired for work they do themselves. They are the identity...
by Adam | Online Marketing, Social Media Marketing
Ever notice that when you make a post on your business page, the number of people who see the post is often less than the number of people who like you page? Here’s why: Facebook’s goal is to show users the information that they’ll most enjoy seeing....
by Adam | Online Marketing, Social Media Marketing
With so many options available and everyone’s time at a premium, most businesses want to be sure they’re focussing what time they do have available to the network that is going to generate the most conversions for their business (that conversion might be...