The numbers that matter

It’s easy to get excited when numbers are growing: My Facebook likes are up, my email list is growing, I have X number of new twitter followers and Google Analytics said that I had a 10 percent increase in website traffic this week, but let’s focus on the...
5 Question to ask your web developer

5 Question to ask your web developer

Whether you’re having a website built for the first time, or refreshing your business’ current website, here are a few question you’ll want to ask your website designer / developer :(Side note: if you’re not sure the difference between a...
Don’t reinvent the wheel, just tweak it.

Don’t reinvent the wheel, just tweak it.

One of the most common things I hear from aspiring entrepreneurs is “Here’s what I’m good at, but there’s someone else already doing that.”  Yep, get over it. Here are a couple of variations, and how I think you can get past the idea that...

A Branding Challenge.

Pull out your phone and send yourself a text message with the answer to this question: What makes your clients drive past your competition to do business with you? This question rules out convenience and also the standard “Our Service” answer that I get...

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