We’re told that a first impression is made in the first 4 seconds – why would we think business is any different?
If you’re not already aware, let me make it blatantly obvious: 99% of the time the first impression of your business is online.
Potential customers and clients are checking out your website and Social Media far before walking into your store, calling to make reservations or completing your ‘Request A Quote’ form online.
If your online presence doesn’t accurately represent your business, you may be losing in the first 4 seconds.
By Adam McLaughlin