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5 Website Terms Every Business Owner Should Know
It's easy for the web designers to get caught up with the lingo of website design, so before we get too far into this, rest assured we're not going to focus on the 'technical' mumbo jumbo of java script and metadata and how Ruby on Rails is so much better than PHP....
How do I choose my target audience?
I always ask clients who their target demographic is. Even when someone's not my client, but is a business owner, I'll often use this as an ice breaker question. It helps me understand so much not only about that person's business, but about that person, and when...
Marketing, Branding and Ads, Oh My!
So what’s the difference between Branding, Marketing and Advertising, and where does your business start? Here’s what dictionary.com has to say: Branding: Distinguishing by a distinctive characteristic. Marketing: The total activities involved in the transfer of a...